The final strand in the DNA of a phenomenal entrepreneur is Personality. Personality is the Je Ne Sais Quoi that folks like Richard Branson, Steve Jobs, Oprah Winfrey and most phenomenal entrepreneurs have. It is something that is uniquely theirs, but permeates the style and culture of their companies. Those that have it, own it and make the most of it. Those that try to be like everyone else will never have it or understand it. If you want to be phenomenal, give your company a personality that everyone recognizes.
I hope you have enjoyed this series.